20th South Korean Presidential Election: Led election reporting system design, a civic engagement milestone.
a natural disaster information system for user safety amidst the serious climate crisis.
The Product
Naver News
Project Duration
Dec. 2021 - Mar. 2022
Responsibilities
UX/UI Design
My role
Product Designer
The problem
During the pandemic period in 2022, South Korea saw nearly 50,000 new COVID-19 cases daily. Social distancing measures posed significant challenges for voting, particularly for those diagnosed with or in self-quarantine due to the 'Omicron' variant. Ensuring accessibility for all voters, including the elderly with strong political views, was crucial.
The goal
Our election reporting system will provide users with accurate, real-time information and combat misinformation, promoting fair voter engagement and maintaining user safety and trust.
The 20th Presidential Election System
Understanding the user
Lorem Ipsum
The 20th Presidential Election System
Typhoons & Heavy rains
The 20th Presidential Election System
The 20th Presidential Election System
Weather-related search keywords
The 20th Presidential Election System
The 20th Presidential Election System
Weather info search volume
The 20th Presidential Election System
Turning Limits Into Insights: Defining Weather User Archetypes Without Interviews
Due to severe mid-pandemic restrictions, User Interviews were impossible. Despite these challenges, I strategically highlighted the core features of this project through Archetype research. I identified three key user archetypes and, based on their analysis and journey maps, developed a strategy for an interactive system that enables users to understand weather information and engage in real-time communication.
Users across all archetypes face a common challenge: the need for reliable, real-time, and user-friendly disaster information to support informed decision-making and community engagement.
Age 40, Inventory Manager, In-person worker
Paul: The Sage
This archetype seeks real-time road condition updates for safe navigation of commute routes, aiming to make informed decisions.
Weather apps are crucial for my commute, helping me plan routes, avoid delays, and stay prepared.
Age 26, Journalist, Social media influencer
Skyler: The Caregiver
This archetype wants to utilize real-time communication to quickly inform those around them and influence their support network.
I believe the information shared by individuals can have a dramatic impact sometimes. It can also help people avoid danger.
Age 48, Sous Chef, Mother of two, Basement resident
Kriti: The Novice
This archetype lives in a vulnerable environment, concerned about natural disasters, emphasizing the need for reliable tech and information.
It all happened too fast. I felt so desperate, I couldn’t do anything.
Mapping Archetypes to Strategy: Designing for Real-Time Weather Interaction
I identified three key user archetypes and, based on their analysis and journey maps, developed a strategy for an interactive system that enables users to understand weather information and engage in real-time communication.
How might we provide accurate weather information for users to understand in real-time?
The 20th Presidential Election System
The 20th Presidential Election System
Agile in Action: How Real-Time Feedback Shaped Region-Specific Features
The 20th Presidential Election System
The 20th Presidential Election System
The 20th Presidential Election System