Isometric Infographics: A Pivotal Element in Your Rebranding Journey!
a natural disaster information system for user safety amidst the serious climate crisis.
The Product
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As your brand embraces a fresh aesthetic with isometric infographics, explore the roadmap ahead. Peek into upcoming campaigns, initiatives, and the strategic role isometric design plays in propelling your brand towards future success. Redefine your visual identity and storytelling capabilities with isometric infographics, as we navigate the exciting possibilities that lie on the horizon of your rebranded look.
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Typhoons & Heavy rains
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Weather-related search keywords
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Weather info search volume
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Archetypal Modes
Due to severe mid-pandemic restrictions, User Interviews were impossible. Despite these challenges, I strategically highlighted the core features of this project through Archetype research. I identified three key user archetypes and, based on their analysis and journey maps, developed a strategy for an interactive system that enables users to understand weather information and engage in real-time communication.
Users across all archetypes face a common challenge: the need for reliable, real-time, and user-friendly disaster information to support informed decision-making and community engagement.
Age 40, Inventory Manager, In-person worker
Paul: The Sage
This archetype seeks real-time road condition updates for safe navigation of commute routes, aiming to make informed decisions.
Weather apps are crucial for my commute, helping me plan routes, avoid delays, and stay prepared.
Age 26, Journalist, Social media influencer
Skyler: The Caregiver
This archetype wants to utilize real-time communication to quickly inform those around them and influence their support network.
I believe the information shared by individuals can have a dramatic impact sometimes. It can also help people avoid danger.
Age 48, Sous Chef, Mother of two, Basement resident
Kriti: The Novice
This archetype lives in a vulnerable environment, concerned about natural disasters, emphasizing the need for reliable tech and information.
It all happened too fast. I felt so desperate, I couldn’t do anything.
Core Features
I identified three key user archetypes and, based on their analysis and journey maps, developed a strategy for an interactive system that enables users to understand weather information and engage in real-time communication.
How might we provide accurate weather information for users to understand in real-time?
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Beta Test: Switched to our own mapping technology for better predictions, but the layout was cluttered, making information hard to grasp.
Final Refinement: Streamlined navigation by moving the ‘Typhoon’ menu up and removing redundancies. Optimized the map for clarity and anchored ReportChat for real-time user engagement, making disaster updates more accessible and actionable.
Refining the Design: ReportChat
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