VITA, My life, My film.

a natural disaster information system for user safety amidst the serious climate crisis.

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The Product

Simple&easy video editing app

778m

Simple&easy video editing app

200k

Simple&easy video editing app

778m

Simple&easy video editing app

200k

Simple&easy video editing app

As the financial technology sector continues to evolve, the Dello team remains committed to ongoing improvements and innovations. Learn about the future roadmap of the app, exploring upcoming features, integrations, and strategies to stay at the forefront of user-centric fintech solutions. The Dello Fintech Banking App serves not only as a testament to the power of thoughtful UX design but also as a harbinger of what the future holds for seamless, secure, and enjoyable financial interactions.

Simple&easy video editing app

Typhoons & Heavy rains

Simple&easy video editing app

Weather-related search keywords

Simple&easy video editing app

Weather info search volume

Simple&easy video editing app

Simple&easy video editing app

Turning Limits Into Insights: Defining Weather User Archetypes Without Interviews

Due to severe mid-pandemic restrictions, User Interviews were impossible. Despite these challenges, I strategically highlighted the core features of this project through Archetype research. I identified three key user archetypes and, based on their analysis and journey maps, developed a strategy for an interactive system that enables users to understand weather information and engage in real-time communication.

Users across all archetypes face a common challenge: the need for reliable, real-time, and user-friendly disaster information to support informed decision-making and community engagement.

Age 40, Inventory Manager, In-person worker

Paul: The Sage

This archetype seeks real-time road condition updates for safe navigation of commute routes, aiming to make informed decisions.

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Weather apps are crucial for my commute, helping me plan routes, avoid delays, and stay prepared.

Age 26, Journalist, Social media influencer

Skyler: The Caregiver

This archetype wants to utilize real-time communication to quickly inform those around them and influence their support network.

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I believe the information shared by individuals can have a dramatic impact sometimes. It can also help people avoid danger.

Age 48, Sous Chef, Mother of two, Basement resident

Kriti: The Novice

This archetype lives in a vulnerable environment, concerned about natural disasters, emphasizing the need for reliable tech and information.

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It all happened too fast. I felt so desperate, I couldn’t do anything.

Mapping Archetypes to Strategy: Designing for Real-Time Weather Interaction

I identified three key user archetypes and, based on their analysis and journey maps, developed a strategy for an interactive system that enables users to understand weather information and engage in real-time communication.